Privacy Policy

Effective Date: 16 November 2025
Company: Matrikaa Life Clothings Private Limited
Website: www.matrikaa.com
Registered Address: A 118, Sector P-4, Greater Noida, 201308, India

Matrikaa Life Clothings Private Limited (“Matrikaa”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you use our website, mobile applications, and services (“Platforms”).

By accessing or using our Platforms, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following categories of information:

A. Personal Information (as per IT Rules 2011 – SPDI)

Information that identifies you, including:

• Name

• Phone number

• Email address

• Billing/shipping address

• Payment details (processed through secure gateways; we do NOT store card/bank details)

B. Non-Personal Information

Automatically collected data:

• IP address

• Device information

• Browser type

• Operating system

• Access time and activity logs

• Cookies and tracking pixels

C. User-Generated Information

• Product reviews

• Feedback

• Wishlist items

• Account preferences

D. Transactional Information

• Order history

• Payment confirmations

• Return/refund details

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders

• Deliver products and manage returns/refunds

• Provide account access and customer support

• Send order notifications, updates, and promotional offers

• Improve platform performance and user experience

• Prevent fraud, unauthorized access, or illegal activities

• Comply with law enforcement or regulatory requirements

We never sell your personal information.

3. Legal Basis of Processing

(Aligned with global standards)

We process your information based on:

• Your consent

• Legitimate business interests

• Contractual necessity (order fulfillment)

• Compliance with legal obligations

4. Cookies & Tracking Technologies

We use cookies to:

• Improve website speed, functionality, and personalization

• Remember your preferences and cart items

• Analyze usage patterns and improve services

You can manage or disable cookies from your browser settings.

5. Sharing of Information

We may share your data with:

A. Verified Third-Party Service Providers

For purposes such as:

• Payment processing

• Order delivery & logistics

• Marketing and SMS/email communications

• Website analytics and hosting

B. Legal & Government Authorities

Only when:

• Required by law

• Necessary to protect rights, safety, or prevent fraud

We do NOT sell, rent, or trade your personal information with anyone.

6. Data Protection & Security

We implement reasonable security practices as required under the Information Technology (SPDI) Rules, 2011, including:

• Encryption

• Secure servers

• Restricted access controls

• Regular security audits

However, no system is completely secure. You acknowledge that internet-based data transmission involves inherent risks.

7. Your Rights

You have the right to:

• Access your personal data

• Correct or update information

• Withdraw consent

• Request deletion (except where data is legally required to be retained)

• Opt-out of marketing communications

You can exercise these rights by contacting:
📧 matrikaa@zohomail.com

8. Data Retention

We retain your information only as long as necessary for:

• Fulfilling orders

• Legal compliance

• Fraud prevention

• Business operations

After retention periods, data is securely deleted.

9. Children’s Privacy

Our Platforms are not intended for individuals under 18.
We do not knowingly collect information from minors.
If we learn that data from a minor has been collected, we will delete it promptly.

10. Third-Party Links

The Platforms may link to external websites.
We are not responsible for their privacy practices.
We encourage you to review their policies separately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Updated versions will be posted with a revised “Effective Date.”
Continued use of the Platforms indicates acceptance of the updated policy.

12. Grievance Officer

(Required under IT Act 2000)

Name: Grievance Officer
Email: matrikaa@zohomail.com
Response Time: Within 48 hours
Resolution Time: Within 30 days

13. Contact Us

For questions or concerns about this Privacy Policy, contact:

Matrikaa Life Clothings Private Limited
A 118, Sector P-4
Greater Noida, 201308, India
📧 matrikaa@zohomail.com